Privacy Policy

1. Introduction

EstateLux Residences ("EstateLux," "we," "our," or "us") is committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website www.estatelux.in (the "Website"), interact with our digital platforms, or communicate with us regarding our luxury real estate properties and services.

We are dedicated to complying with applicable data protection laws, including the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 of India, as well as other relevant regulations. By using the Website, you consent to the data practices described in this policy.

2. Information We Collect

2.1 Personal Information You Provide

We may collect personal information that you voluntarily provide to us when you:

• Fill out an inquiry form, contact form, or schedule a property visit.
• Subscribe to our newsletter, blog updates, or marketing communications.
• Request a brochure, price list, or other property-related materials.
• Register for an event, webinar, or virtual tour.
• Communicate with us via email, phone, or social media.
• Apply for a position or submit a business proposal.

The types of personal information we may collect include:

• Identity Data: Full name, title, date of birth (if required for eligibility).
• Contact Data: Email address, phone number, postal address, country of residence.
• Professional Data: Occupation, company name, industry (if relevant to your inquiry).
• Communication Data: Content of your messages, preferences, feedback, and survey responses.
• Financial Data: Budget range or investment preferences (if you choose to share).

2.2 Information Collected Automatically

When you access our Website, we may automatically collect certain information about your device and usage patterns, including:

• Technical Data: Internet Protocol (IP) address, browser type and version, operating system, device type, screen resolution.
• Usage Data: Pages visited, time spent on pages, referral source, click patterns, and navigation paths.
• Location Data: Approximate geographic location derived from your IP address.

This information is collected through cookies, web beacons, and similar tracking technologies as described in Section 4.

2.3 Sensitive Personal Data

We do not intentionally collect or process sensitive personal data (such as racial or ethnic origin, political opinions, religious beliefs, health information, or biometric data) through our Website. If we ever require such information for a specific purpose (e.g., accessibility arrangements for a property visit), we will obtain your explicit consent at the time of collection.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To Respond to Inquiries: Process and respond to your requests for property information, brochures, viewing appointments, and other services.
• To Provide Customer Support: Address your questions, concerns, and feedback; provide after-sales service.
• To Send Marketing Communications: With your consent, we may send you newsletters, property updates, event invitations, and promotional materials. You can unsubscribe at any time.
• To Improve Our Website: Analyse usage patterns to enhance user experience, optimise content, and diagnose technical issues.
• To Comply with Legal Obligations: Fulfil our legal and regulatory requirements, including RERA compliance, tax obligations, and responding to lawful requests from authorities.
• To Protect Our Rights: Detect, prevent, and address fraud, unauthorised access, or other illegal activities; enforce our Terms and Conditions.
• For Business Development: Understand market trends and client preferences to improve our property offerings and services.

4. Cookies & Tracking Technologies

Our Website uses cookies and similar tracking technologies to enhance your browsing experience, analyse traffic, and personalise content. Cookies are small text files placed on your device when you visit a website.

4.1 Types of Cookies We Use

• Essential Cookies: Necessary for the Website to function properly, including security features and basic navigation.
• Analytics Cookies: Help us understand how visitors interact with the Website (e.g., Google Analytics). These collect aggregated, anonymous data.
• Functional Cookies: Remember your preferences and choices (e.g., language settings) to provide a more personalised experience.
• Marketing Cookies: Track your browsing habits to deliver relevant advertisements and measure campaign effectiveness (only with your consent where required).

4.2 Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to refuse or delete cookies. However, disabling essential cookies may affect the functionality of the Website. For more information, visit www.allaboutcookies.org.

We may also use web beacons, pixels, and similar technologies in our emails to track open rates and engagement. You can prevent this by disabling HTML images in your email client.

5. Disclosure of Your Information

We do not sell, trade, or rent your personal information to third parties for their marketing purposes. We may share your information only in the following circumstances:

• Service Providers: With trusted third-party vendors who assist us in operating the Website, conducting business, or providing services (e.g., hosting providers, email delivery services, analytics providers, CRM platforms). These providers are contractually bound to protect your data and use it only for the specified purposes.
• Legal Compliance: When required by law, court order, or governmental regulation, or to protect our rights, property, or safety, or that of our users or the public.
• Business Transfers: In the event of a merger, acquisition, restructuring, or sale of assets, your information may be transferred as part of that transaction, subject to the same privacy protections.
• With Your Consent: We may share your information with third parties if you have given us explicit consent to do so.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes.

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. The retention period depends on the nature of the information and the purpose of collection.

• Inquiry and communication data: Retained for up to 3 years after your last interaction, unless a longer period is required for legal claims or ongoing business relations.
• Marketing consent records: Retained indefinitely or until you withdraw consent.
• Website usage data (analytics): Retained in anonymised form for up to 26 months.
• Legal and financial records: Retained as required by applicable laws (typically 7-8 years under Indian tax and corporate laws).

When personal information is no longer needed, we securely delete or anonymise it.

7. Data Security

We implement appropriate technical and organisational measures to protect your personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. These measures include:

• Encryption of data in transit (SSL/TLS) and at rest where feasible.
• Regular security assessments and vulnerability testing.
• Access controls and authentication mechanisms to limit data access to authorised personnel only.
• Employee training on data protection and confidentiality obligations.
• Physical security measures at our offices and data centres.

8. Your Rights & Choices

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Request correction of any inaccurate or incomplete data.
• Erasure: Request deletion of your personal data under certain conditions ("right to be forgotten").
• Restriction: Request restriction of processing under certain circumstances.
• Data Portability: Request transfer of your data to another service provider in a structured, commonly used format.
• Objection: Object to processing based on legitimate interests or for direct marketing purposes.
• Withdraw Consent: Withdraw your consent at any time where processing is based on consent. This does not affect the lawfulness of processing prior to withdrawal.

To exercise any of these rights, please contact us at privacy@estatelux.in. We will respond to your request within 30 days, subject to verification of your identity. Please note that certain exceptions may apply, and we may need to retain certain information for legal or administrative purposes.

8.1 Marketing Opt-Out

You can unsubscribe from our marketing emails at any time by clicking the "unsubscribe" link at the bottom of any marketing email, or by contacting us directly. Even after opting out, you may still receive transactional communications related to property inquiries or ongoing contracts.

9. Children's Privacy

Our Website is not intended for children under the age of 18. We do not knowingly collect personal information from anyone under 18 years of age. If we become aware that we have inadvertently collected personal data from a child without parental consent, we will take steps to delete such information promptly. If you believe that a child has provided us with personal information, please contact us immediately.

10. Third-Party Services & Links

Our Website may contain links to third-party websites, plugins, and applications (e.g., social media platforms, payment gateways, mapping services). Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy practices.

We encourage you to review the privacy policies of every third-party website you visit. This Privacy Policy applies solely to information collected by EstateLux through our own Website and services.

11. International Data Transfers

EstateLux is based in India, and your information is primarily stored and processed on servers located within India. However, some of our service providers may be located in other countries (including the United States, the European Union, or Singapore). When we transfer your personal data internationally, we ensure appropriate safeguards are in place, such as standard contractual clauses or equivalent mechanisms, to protect your information in accordance with applicable data protection laws.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. The "Last Updated" date at the top of this page indicates when the policy was last revised. Material changes will be communicated by posting the updated policy on the Website and, where appropriate, notifying you via email or a prominent notice on the Website.

Your continued use of the Website after any modifications to this policy constitutes your acceptance of the revised terms. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Data Protection Officer:

We are committed to resolving any privacy concerns promptly. If you are not satisfied with our response, you may also have the right to lodge a complaint with the relevant supervisory authority in your jurisdiction.